What is a news peg, again?
One of you asked this question last night; I thought I would answer it for everyone.
A news peg is what makes the story timely or newsworthy now. For example, you could be working for months on a story about, say, increased costs of healthcare in Massachusetts, but your news peg might be a just-announced hike in health insurance costs. It would be the element of the story that makes it timely and important now, the reason why you wouldn’t wait two weeks to run the story.
Another example: the endless array of movie stars who are guests on the late-night shows. Those folks don’t usually show up on those shows because they like to chat with Letterman or Colbert; they do it because — you guessed it — they have a movie or project coming out. That is the ‘news peg’ for having them on the program then. The reason to do it, and do it now.
And you ALWAYS want to have a news peg for your story. If there isn’t an obvious one, you will look for one, because it will make your story stronger. It gives your reader/viewer/listener more reason to pay attention and how it connects to the here and now, instead of looking like a random story that was done because the reporter was really interested in the topic.
Journalism 101 
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Thanks this is a great way to explain it!
i’m ok about the axplanation, what of the examples. Tanks.
tnx:) it helped me a lot.
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This sound too similar to keywords and is the definition of relevancy in the news media. As a broadcaster we were always looking for tie-ins to newsworthy items and to get them before the other guys did.
Datz a gud xplanation, bt stil dnt gt it clear.
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for me is not quty fine, can u explain for me more about new peg in surveying example pegs used in mines.
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Thank you for this. I have a project for my Religion in Film, TV & News Media class and your definition saved me, lol.
Thank you,
Jae Lei Nyght
well explained but, how can I write a good feature story? kindly I need your aid through my email
STORY PEG AND NEWS PEG ARE SAME ???
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